Search Engine Optimization is all about getting the traffic which means more visibility on search engines, more readers, and higher significance on your site that leads to indirect income to your business. SEO for news websites is not a new concept. Likewise other small business owners, news publishers also want more visibility, attractions and interests to their news website and that is why news publishers doing SEO to provide news updates to their readers in a very short span of time.
SEO for news websites follow the same strategies apart from submission in Google news, news sitemaps, internal linking and Google authorship. In this post I will share some techniques that can better help you to rank your news website in search engines:
“Write original text and push Google to look at it”
Search engine loves fresh and compelling content, if you write unique, keyword rich articles within a well optimized template, these articles will rank incredibly well than others. Below I have covered few tips of content optimization that can help ranking the news articles.
- Make use of headings which best describe you web page content.
- Keep your content on single page rather than splitting it into multiple pages because single page are easier to link than bunch of pages and they can be easily indexed by search engines.
- Maintain proper keyword density.
“Add meta tags and get more search probability”
Meta tags play a vital role in ranking Google news in SERP as it treats meta tags as special tags. Adding meta tags to the articles can help users to find the news they are looking for.- Add Article heading as the title of the article page.
- Add relevant keywords in keyword meta tags. Up to 10 keywords can be inserted.
- Write a summary of the article as the description of the page.
- Add relevant tags and place the articles under relevant categories.
“Keep URLs short and get quick indexing”
Short URLs are easy to crawl. Google gives preference to shorten URLs while indexing rather than complicated long tail URLs.
- Keep your news article URL short as much as possible so that they are easily indexed by search engines.
- Make sure to place keywords in the URL which are most likely to be searched by the users.
- Optimizing URL makes it search friendly and indirectly it increases search engine traffic.
- The URL of every article must also include a unique number that it is at least 3 digits long.
“Add videos, images and get more user attractions”
Images and videos are more appealing than the bunch of text. Readers prefer watching related images and videos over reading the whole article. Adding the relevant images, videos alog with the text can bring more user attraction on news articles.
- Insert images in your news website and also name them with the keyword.
- Optimize images by putting alt tag (<alt>) which makes your image read by search engine.
- Upload a video as a part of your news column; make your video understandable to search engines by including text with specific keywords.
- Keep a single story in a single video. Do not mingle multiple stories in one video.
“Add social media and get more social connectivity”
Social engagement is now a part of optimizing your website which brings the most of the traffic. Social media is now a part of SEO, Social sites help more in bringing traffic and is the best platform to increase you brand and is best for promoting news websites.
- Share the news posts on facebook, twitter, LinkedIn & images on Pinterest.
- Add relevant connections, groups and let people like, share the posts.
- Bookmark news articles on social bookmarking sites as soon as they are uploaded.
“Add Authorship and get reputation for news articles”
Google authorship is a useful markup that helps Google find relevant articles by asking publishers to insert links to author pages within the news articles. Author pages are located on the news site and help both readers and search engines to identify the author, providing a short bio, photo, links to his or her website, and other information.
- Be an author for news website and add site in contributor’s section of Google Plus profile.
- Add Google Plus profile URLs in the article source code with rel=”author” tag.
“Submit news sitemap and get more URLs indexed”
XML sitemaps are the best to tell search engine about any URL in your website. For news website there is separate specific NEWS Sitemaps through which we can pass related information to the Search Engine.
- Submit the news sitemap in webmaster tool.
- Include only most recent added URLs in news sitemap.
“Submit the site in Google news and you are done”
Submitting the news website in Google news is a must to do for ranking the news articles in Google News as well. If the site is submitted in Google News and accepted, The news articles will rank in Google News and website can get more traffic from that source of point.
- Visit Google for guidelines to submit your site in Google News.
- Provide your site's information as requested by Google; such as your website address, the link that displays your contributor's biographies, the type of news you provide, and more.
- Send your site's information to Google news for review. You will be notified by Google if you site will be featured in Google news within seven days of your submission.
Involve the above tips in your news website SEO strategies to gain rankings in search engines. These tips will definitely help to bring more traffic to news website. Stay connected for more tips on news website SEO.
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