Punit Garg

Turn Your Competitor’s SEO Win into Your Gain

Are you competitors ranking higher than you in SERP? This can be frustrating for you at first sight if you have already invested a lot of time and money in marketing your business online. But, another aspect is insightful. You can convert it into gaining some authority backlinks by deeply analyzing your competitors from where they have gained the authority.

SEO is like an Open Source which is same for others as much as for you. Procedures are same but what differs is how creatively you achieve backlinks from high quality authority sites. Rankings will depend on how regularly you analyze your competitors and find opportunities of building authority backlinks. SEO is not the one night show, so your aim should be getting higher rankings of your targeted keywords on top page of SERP because if you will not rank high, you will be losing potential traffic even if you the best in what you do.

If your competitors are ranking higher and getting targeted traffic for the search terms similar to you, analyzing their backlink profile upto deeper level can maximize the opportunity of getting the traffic for you as well. Regular competitor analysis is a great way to understand how to improve your SEO efforts. There are plenty of useful tools available, but without knowing what to look for you won’t get far. Here are some best competitor analysis tools available:

Cognitive SEO
Raven Tool
Open Site Explorer
Back Link Watch
Scrapebox

To maximize your efforts of getting authority backlinks from competitors, here are some steps that build the course simple for you:

Find the keyword you want to rank higher in SERP and put in Google search.
The first 10 results appeared on the page are you main competitors.
List all the competitors in your competitor analysis sheet.
Find some other related keywords and search in the same way and keep the common competitors aside.
Choose any top 5 competitors and check their domain authority, page authority, total no of backlinks etc from Open Site Explorer.
Now, export the link profiles of each competitor in a separate sheet.
Once all the links are exported, sort them in ascending order to know the no of links from a single domain.
In the next step, filter the links which have low page authority and are no follow.
Once the filtration is done, these are the final number of links you need to work on.
Choose one link per domain and deeply analyze to get an opportunity for link placement.
Keep analyzing other competitors in the same way and run the cycle of it in regular intervals to check for some new links build by your competitors.

You know that your competitor in winning, but probably they don’t know that you are gaining because of them. So, gain some meaningful backlinks to your business by following above steps and be ready to chase your competitors in the marketing race.

SEO 8/11/2014 No comments

SEO is not a luxury but a necessity

With the thousands of web pages uploading on the server each day, World Wide Web has become overcrowded with the trillions of web pages stored on the web server. The traditional business marketing is slightly moving to online and thus small business owners rushing towards promoting their businesses online with the help of a website and effective online marketing strategy to increase their business reach to people in their target area.

SEO, so called Search Engine Optimization is one of the efficient online marketing tactics that help people to find their targeted customers or customers to find the information they are looking for. But, still more than 50% of webmasters are unaware of the vibrant features and effects of SEO on marketing businesses.

Does a Brand require SEO?

People have been running behind promoting their businesses through SEO and still using the traditional methodologies to attract more customers without knowing that the SEO is completely altered now. Does it make sense if a brand like Adidas, Reebok etc who already have trusted image among their customers need SEO? But yes, they can use other digital marketing methods to market their products via advertisements, posters etc.

SEO is the need of small businesses or startups along with businesses that are in need of promoting their brand image in front of People and help them in getting more targeted customers. SEO aims to motivate the people and drive them towards the businesses and help them in the improving the sales of the products and the services they are involved in. So, my point here is that the webmasters should understand the necessity of SEO rather than making it luxury of no use.

SEO alone is not effective but still necessary

I have been listening since last few years that SEO is dead. But No, it’s not. It is altered to the level of death but still effective if done genuinely. There are other online marketing methods such as social media, pay per client and content marketing that help businesses getting more precise targeted customers and together with SEO they are helpful in exploring the business reach and making a strong brand value among your customers.

Benefits of SEO:

Starting the SEO marketing for a small scale business nurtures countless benefits to it. Here are some unique benefits of SEO that can be helpful for a business to find their targeted users

1. Build brand awareness through higher rankings

2. Find new customers which assures the growth

3. Expand the market reach

4. Build a base of trusted potential customers

5. Higher conversion rates are assured

6. Makes you stand out among your competitors

7. Take your business to the next level

Thus, my motive is to explain the users that the adoption of SEO should not be considered as luxury of your business but should be adopted with the positive mind and should be regarded as the necessary part of the business. SEO should be considered as the integral part of the business process which can generate huge ROI. The SEO is never a luxury for a business which is in the hope to establish a new dimension in the market. SEO only plays a role as luxury when the business has achieved the maximum heights and is famous worldwide. Otherwise, staying in the competitive market is the need of the businesses which are yet to hold a strong foot in the market.