Turn Your Competitor’s SEO Win into Your Gain

Are you competitors ranking higher than you in SERP? This can be frustrating for you at first sight if you have already invested a lot of time and money in marketing your business online. But, another aspect is insightful. You can convert it into gaining some authority backlinks by deeply analyzing your competitors from where they have gained the authority.

SEO is like an Open Source which is same for others as much as for you. Procedures are same but what differs is how creatively you achieve backlinks from high quality authority sites. Rankings will depend on how regularly you analyze your competitors and find opportunities of building authority backlinks. SEO is not the one night show, so your aim should be getting higher rankings of your targeted keywords on top page of SERP because if you will not rank high, you will be losing potential traffic even if you the best in what you do.

If your competitors are ranking higher and getting targeted traffic for the search terms similar to you, analyzing their backlink profile upto deeper level can maximize the opportunity of getting the traffic for you as well. Regular competitor analysis is a great way to understand how to improve your SEO efforts. There are plenty of useful tools available, but without knowing what to look for you won’t get far. Here are some best competitor analysis tools available:

• Cognitive SEO
• Raven Tool
• Open Site Explorer
• Back Link Watch
• Scrapebox

To maximize your efforts of getting authority backlinks from competitors, here are some steps that build the course simple for you:

1. Find the keyword you want to rank higher in SERP and put in Google search.
2. The first 10 results appeared on the page are you main competitors.
3. List all the competitors in your competitor analysis sheet.
4. Find some other related keywords and search in the same way and keep the common competitors aside.
5. Choose any top 5 competitors and check their domain authority, page authority, total no of backlinks etc from Open Site Explorer.
6. Now, export the link profiles of each competitor in a separate sheet.
7.  Once all the links are exported, sort them in ascending order to know the no of links from a single domain.
8. In the next step, filter the links which have low page authority and are no follow.
9. Once the filtration is done, these are the final number of links you need to work on.
10. Choose one link per domain and deeply analyze to get an opportunity for link placement.
11. Keep analyzing other competitors in the same way and run the cycle of it in regular intervals to check for some new links build by your competitors.

      You know that your competitor in winning, but probably they don’t know that you are gaining because of them. So, gain some meaningful backlinks to your business by following above steps and be ready to chase your competitors in the marketing race.